Looking for the latest on trends affecting the mission-driven sector in strategy, design, technology, and data? Our team of experts helps you turn ideas into impact by sharing insights.
The mission of government is to provide support, information, and services to citizens. When digital platforms are absolutely essential to achieve this, outdated legacy systems, approaches, and skillsets create challenges…
Pretty soon, nonprofit fundraisers everywhere will start thinking about their end-of-year campaigns. Nearly one-third of annual gifts are made in December, and the last three days of the…
By
Elisabeth Bradley
August 12, 2021 • 2 minute read
Like you, your website can’t properly do its job when it isn’t at it’s healthiest. Websites need regular care and maintenance to ensure that the platform core and contributed…
Digital transformation or modernization for government agencies is about using new technologies to effectively change an agency’s ability to engage audiences and achieve its mission. Though digital tools and…
Choosing to use a tagline can be challenging. To guide you, consider three key questions to determine whether your organization needs one or not. Just today, you’ve probably…
Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and…
By
Elisabeth Bradley
July 27, 2021 • 3 minute read
A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized…
Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. In 2017—after years of…
People are unique individuals, so it’s important that your email personalization matches their uniqueness. Email personalization helps ensure your emails stand out as relevant and worth engaging with. To…
Only 8 percent of Google searches end in a click when they encounter an AI summary (source). In other words, most audiences never make it to your website.
For two decades, NGOs and government agencies invested in data democratization: open datasets, public dashboards, and community indicators designed to help the public and policymakers make better decisions. Those…
Artificial intelligence is transforming content strategy across every sector — and government is no exception. But the conversation in the public sector often gets stuck in two unproductive places.
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