- Time. As this year’s strategic plans heads towards the finish line, you’ve got a ton to do. With team members, experts and stakeholders taking vacations over the fall holidays, it’s generally hard to imagine having enough time to get it all done.
- Resources. Either in terms of people or budgeting resources, both are difficult to manage. People are stretched, and as budgets tighten up or run low, you may have potentially less to work with than you’d originally planned.
- Priorities. Within digital communications alone, it feels like everything is a priority; however, other departments and leadership have their own end-of-year priorities that are also coming your way. You’re struggling to manage what is going to have the greatest impact while supporting others’ priorities as well.
Keyword: prioritizationThe four major priorities to focus on for your digital communications in the last quarter of the year are: content strategy, outreach strategy, reporting strategy, and 2020 planning.
- Content strategy: Where do you need to focus your editorial efforts? Communicate internally with your team, set realistic goals, and to get help where you can.
- Outreach strategy: How are you reaching out to your target audiences? Strike the right balance and don’t be afraid to take a few creative risks.
- Reporting strategy: How can you package your data in the most impactful way? Have your KPIs guide you and communicate clearly what your leadership needs to know.
- 2020 planning: How can your end-of-year push support your 2020 planning? To effectively juggle tasks, loop next year’s planning into your 2019 tasks as you set a base framework around your mission and goals.
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