1. SEO helps to raise awarenessSEO helps raise awareness of your organization’s mission, work, and stories. People who care about a social issue or a cause are very likely to use search engines to find relevant information about it. Having your site listed within the top results can increase the visibility of your site and drive in relevant, high-quality traffic. Together, with the right content and calls-to-action on your web pages, SEO is one of the best ways to spread your mission’s story.
2. SEO can boost online donationsWhen it comes to fundraising, online donations play an extremely important role. Not only should you make it easy for your donors to give within your site, but you should make it easy to find your site in the first place using search engines. Optimize your donation pages by including the right keywords associated with an easy-to-follow donation process. Doing so helps simplify the process for your supporters and improve the performance of your website’s fundraising work.
3. SEO strengthen your support networkSupporters are the backbone of a great number of nonprofit organizations. From grassroot to foundation-level assistance, supporters help with operations, fundraising, and outreach. Optimizing your signup pages for newsletters, events or volunteer opportunities, will make it easier for potential supporters to find you and get involved. These are just three reasons to optimize your SEO. There are of course many more, but most importantly, remember that SEO does matter, and that you do need to be paying attention to it as you set out to achieve your goals. Further Reading:
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