AI is fundamentally transforming how audiences discover, evaluate, and engage with organizations. Traditional, website-first strategies are no longer enough. Today’s impact leaders must ensure their mission shows up wherever people search, scroll, and interact—across platforms, devices, and AI-driven channels.

In this on-demand webinar, Sarah Carroll, Director of Marketing & Communications, Jenn Johnson, Senior Client Partner, and special guest Paul Bock, Director of Digital Development at Mercy Corps, unpack what this shift means for mission-driven organizations. Drawing from real-world experience across the nonprofit, foundation, and government sectors, they share clear, actionable guidance to help you evolve your digital strategy for long-term relevance.

What You’ll Learn

• Meet audiences where they are. Prioritize cross-platform journeys and show up in the channels your supporters already rely on—not only your website.
• Strengthen your authority. Create content that is discoverable by people and AI so that your expertise shapes the conversations that matter.
• Increase your organization’s citations. Build partnerships and media visibility that reinforce credibility and broaden your reach.
• Stay adaptable. Experiment across emerging formats and channels to keep pace with a fast-shifting digital environment.
• Measure what matters. Rethink metrics beyond pageviews and visibility to understand real influence and impact.