If you’ve got a strategy that’s working, you want to extend and build on that to increase success. If you’ve got a strategy that’s not up to part, you want to optimize it in order to reach your goals. Figuring out when and how to do this is easier said than done.

Forum One works with mission-driven organizations that are focused on engaging their audiences with valuable insights, content, and opportunities to engage. A lot of work goes into building a strategy; however, building off of that initial strategy is just as important. Here are the top five questions we get from clients when it comes to iterating and optimizing a digital strategy.