Events

A Lean Approach to Digital Transformation

Digital transformation for large organizations is typically a marathon, not a 100-yard dash. It requires looking at every aspect of how your organization delivers services to and communicates with key constituents, manages work and information internally, monitors audience needs and behaviors, and operates your current ecosystem of digital products. 

But what if you hadn’t already begun planning for a large-scale digital transformation before the Covid-19 crisis hit? Lean digital transformation uses the principles of lean management and agile methodologies to help your organization quickly apply a digital solution that helps you continue to improve the delivery of your mission. 

In this webinar, we’ll look at how these lean principles, when applied across your organization, can help you move quickly and nimbly to adopt digital change. Specifically, we’ll cover:

  • How to prioritize challenges: asking and listening to uncover opportunities
  • How to ideate potential solutions: mapping, creating, and testing
  • How to measure and iterate: planning for change based on resulting data

By the end of this webinar, you will have a solid understanding of the principles of lean digital transformation and be able to go back to your own organization with practical next steps on how to adapt to the new digital normal. 

Speakers

Matt Burge, Solutions Director, Forum One

Matt works with nonprofits, foundations and government agencies to develop all aspects of their digital strategy, including strategies to engage target audiences, prioritize and develop key content, and help define web governance. He received his bachelor’s in Economics at St. Mary’s College. As a Solutions Architect, Matt helps clients translate their strategic vision into web products and solutions that meet their goals and improve priority metrics.

Sara Tetreault, Brand Strategy Director, Forum One

Sara has more than a decade of experience leading and delivering audience research studies, content strategies, and branding and messaging initiatives to move audiences and refine brand experiences. Sara has worked with a wide range of mission-driven organizations such as Internews, the Aspen Institute, the Smithsonian National Zoo, and the Brookings Institution. She holds an M.A. in Early Modern Culture and Literature from the University of Sussex and a dual B.A. in English and Communications Design from Eastern Connecticut State University.