The Smart Generation of Campaign Websites

Your organization moves fast, launching many initiatives and working with diverse partners. When it comes to creating a new campaign website, you shouldn’t have to be scrambling to get something up. Whether the purpose of the site is a new coalition, event, or sub-project, a quick and easy campaign website… Read More

Digital Brandraising: Raise Visibility, Raise Money

People donate because they believe in a mission or cause. A big part of the reason they choose to support one organization over another comes down to trust. Are you a brand they can trust? This is where your digital brandraising comes into play. First off: what is a brand?… Read More

What Screenwriting Taught Me About Writing for the Web

Writing a screenplay for television or movies seems to be a world apart from writing web content as nonprofit communicators. That being said, there are also some pretty great insights that can help to make you (and me!) become better content writers for the audiences we are looking to reach. Read More

Creating a Website From Scratch

While most organizations find themselves working on a refresh or update of their existing websites, there are times where an entirely new website is needed. And while starting from scratch is a great way to start fresh, there are a number of important steps that need to be taken to… Read More

Forum One Wins Nine W³ Awards

We are so very excited to announce that Forum One has been recognized in nine categories in this year’s W³ Awards competition. The W³ Awards competition honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The… Read More

Visual Literacy: A Picture is Worth a Thousand Words

Every photograph, video, GIF, icon, illustration, or animation an organization uses holds weight. Imagery is used to help define the look and feel of wherever it is placed, but more importantly, imagery gives meaning to an organization's messaging and branding at a holistic level. Is your organization thoughtfully conveying your… Read More

What is Information Architecture & How Do I Do It?

You’re about to undergo a redesign for your organization’s website, and the first question that comes to mind is, “Where do we start?” Well, this post will tackle that question from an Information Architecture perspective. What is Information Architecture? Information Architecture (IA) is how the information is organized and… Read More

21 Statistics That Nonprofit Communicators Should Pay Attention To and Why

Latest trends and statistics in digital marketing show that people are becoming digitally savvier and are demanding stronger online experiences. For digital marketers, this means staying on top of latest tools, algorithm updates, and best practices. So how does all this apply to nonprofit communicators? I recently attended the… Read More

10 Things I Hate About Web Design

This is a list of 10 things I hate about web design and as fun as it is to complain, the truth is, if you avoid these pitfalls you’re already doing at least 10 things right! Having a website can accomplish a multitude of benefits for your organization, whether that’s… Read More

What Role Does Design Play in International Development?

Human-centered design is a framework that ensures that humans are closely considered throughout the design process. It’s a term you’re most likely to hear if you work in the technology industry, but it’s a framework that you can certainly apply to any workflow or process. One context where it may… Read More