Good Government Branding Builds Trust

When you think of the word “brand,” your brain likely jumps to logos, colors and taglines. While these elements are important, they’re only scratching at the surface of what a brand experience entails, especially when it comes to government branding. For government agencies, branding is about managing and strengthening how… Read More

Up Your Facebook Game This Fall

Earlier this year, Facebook rolled out an updated news feed functionality that emphasizes what your actual human connections are doing, liking and sharing over content pushed out by organizations. Is this a good or a bad thing for nonprofits? While this change may have seemed like bad news at first… Read More

Elements of a Solid Privacy Policy

A great privacy policy is where you tell the world how your organization is working to protect the data privacy rights of those you are serving. It should not be dense legalese, but written to be easily understood. A few weeks back, I wrote about the ways in… Read More

How Inclusive Marketing Can Extend Your Reach

While inclusive marketing is a fairly new term, it is not a new process. Inclusive marketing steps outside of traditional targeting norms to extend marketing for one product or service to all demographics. It allows everyone to be accounted for and extends the reach of your organization’s marketing efforts. A… Read More

Choosing the Right CMS: Open Source vs. Proprietary

When it comes to website development, you’ve got two CMS platform choices: proprietary or open source. Determining which one makes the most sense varies from one organization to the next. If you’re struggling to make a decision for your next website, take a step back and focus on your needs. Read More

Digital Governance: The Secret to Your Success

Here is the real stuff of digital communications nightmares: projects stalling out, decisions going in circles, efforts wasted, being responsible for everything. The answer to this very real anxiety is digital governance planning. In our 22 years of experience working with mission-driven organizations, one of the biggest indicators of project… Read More

How Are You Addressing GDPR Compliance?

A key component of building trust with your online users is to assure them that their privacy is protected at an organizational level. The General Data Protection Regulation (GDPR) that the EU put into effect in May 2018 aims to protect users’ personally-identifiable information (PII). Now that we are two… Read More

See You at Drupal GovCon 2018!

Drupal GovCon is taking place from August 22nd – 24th at the National Institutes of Health in Bethesda, Maryland. Forum One is excited to yet again be a sponsor as well as leading a number of sessions and trainings. If you haven’t yet registered for this year’s Drupal… Read More

Forum One Wins 3 Communicator Awards

We are pleased to announce that Forum One has been recognized as a 2018 Communicator Awards winner in three categories! The Communicator Awards honors excellence in innovation and creative work in marketing and communications. Organized by the the Academy of Interactive & Visual Arts (AIVA), this… Read More

Collecting Data to Inform Design

Research is imperative to ensuring that the products and initiatives you create are successful. While it isn’t often the first step on most digital communicators’ checklists when developing a digital or brand experience, it should be. Consider the task of buying a gift for someone you don’t know that well. Read More