The Creative Process Behind Designing for Impact

A behind-the-scenes look at our Creative Director’s approach to creating digital experiences for the civic & social sectors

Join award-winning Creative Director, Corey Jones, on a deep dive into his creative process for crafting impactful digital experiences for civic and social organizations. This interactive session will pull back the curtain on his design thinking, animation techniques, and strategic approach to driving positive change through the power of digital storytelling.

In honor of Black History Month, Corey will focus his talk on creative project examples that he has led alongside the Smithsonian’s National Museum of African American History and Culture. From original artwork to sleek micro-interactions, Corey will walk you through how he develops a personal and deeper connection to what he is working on to turn his ideas into impact.

From Corey:

“In general, I approach all projects with the same formula. Passion. Purpose. Curiosity.

Passion: I approach every opportunity with genuine excitement and enthusiasm. I try to become lost in the project, develop a deep understanding, and focus on the opportunity.

Purpose: I approach every project with a deep sense of purpose. I think about how I can align the work to something personal, and develop a deeper connection. The best work comes from connecting purpose and passion.

Curiosity: As a creator, it is essential to approach any project with a childlike curiosity.”

You will get an insider’s look at Corey’s thought process as he shares his screen and walks you through real-world project examples. You’ll also be able to your questions live and engage in an open discussion about the unique challenges and opportunities of creative direction in the civic and social sector.

This webinar is especially valuable for:

  • Digital leaders in the civic and social sectors
  • Government and nonprofit teams who are looking to find new inspiration for their existing digital experiences
  • Designers and developers who want to push themselves further, remain curious, and try new things. 

Don’t miss this chance to gain valuable insights and inspiration from a leading creative mind in the civic and social impact world!

Are you ready to create impact?

We'd love to connect and discuss your next project.