How & When to Create Custom AI/ML Solutions in Government

Artificial Intelligence (AI) and Machine Learning (MI) are changing the way we interact, write, and work. Government agencies that are early adopters are seeing huge benefits in efficiency.   Whether through…

Google Analytics 4: What Mission-Driven Organizations Need to Know

Universal Analytics (UA)—the current version of Google Analytics that you know and use to track your organization’s website activity—will be discontinued on July 1, 2023. Google…

Annual Planning: Prioritizing Direction and Agility

A conversation with digital nonprofit leaders on their best advice for annual planning. Whether your organization’s fiscal year operates within the calendar year or not, December is always a month…

Paid Social and Search: Worth the Investment?

Over the last few years across the board, communications and marketing teams are having to increase their investment in digital advertising—from Google Ads to social media spend. For the nonprofit…

Data Storytelling That Deepens Engagement: NYU’s City Health Dashboard

Transforming data into tangible stories that connect with people is at the heart of what mission-driven organizations aim to do. Communicating data and developing impact stories that resonate is indeed…

Prioritizing an Inclusive Customer Experience in Government

Customer Experience (CX) encompasses all the interactions a person has with an organization. Since government is often a sole-source service provider—e.g., there’s only one place to get a passport or…

Why Automation is Essential to Your Digital Strategy

Automation has been around for many years, but it’s often one of those Catch 22 scenarios where it saves time in the long run by not creating one-off content and…

Drive Impact with a Digital Program

Your large nonprofit or government agency is a complex business, with complex operations that aim to make progress on some of the hardest domestic and global challenges we…

Communicating Impact: Capturing 50 Years of Climate Wins in an Immersive Digital Experience

To mark its 50th anniversary of fighting climate change, the Natural Resources Defense Council (NRDC) wanted to collect, celebrate, and promote key milestones from the last 50 years. Then the…

Measuring Impact: A Winning Recipe for Mission-driven Work

“Measuring impact” is something we hear frequently as a priority, but it often gets passed over for more urgent tasks. Why? Because impact is a tough nut to…