Category Archive: Uncategorized

4 Facebook Alternatives Advertisers Should Consider

In June, a coalition of civil rights organizations, including the Anti-Defamation League, the NAACP, Color of Change, and Sleeping Giants, launched the #StopHateforProfit campaign, which seeks to pressure Facebook into changing how it handles hate speech and misinformation. To date, more than 400 organizations have publicly pledged to not… Read More

Adapt Quickly During Disruptive Times: Lean Digital Transformation

If these past three months have taught us anything, it’s that every organization needs to know how to act rapidly to adopt digital change. If your organization had not begun a large-scale digital transformation effort before the current health crisis, how can you adapt and transform digitally in short order?… Read More

Digital Health for Behavior Change: Stories of Impact

The global public health community has long recognized that a key to better health outcomes is behavior change — from helping a single individual make a different health choice to helping a local, state, or country government change policy that can impact millions of lives. Digital health solutions are an… Read More

Why Is Website Maintenance Important?

We all know the importance of having a well-structured website. But simply having the site up and running is not enough. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity. Just like cars, websites require maintenance to operate properly. Properly maintaining… Read More

Realign Your 2020 Digital Strategy

Co-authored by Hannah Studen, BBA ‘21 William & Mary The first few months of 2020 brought new challenges for organizations, and that was before the global COVID-19 pandemic. In the face of economic uncertainty and the transition to remote work, technology is becoming the primary channel of engagement, prompting organizations… Read More

How Does the Facebook Boycott Affect Nonprofits?

More than four hundred major commercial and nonprofit brands worldwide have announced they will boycott Facebook advertising in July in an effort to address hate speech and disinformation being spread on the platform. How does the Facebook boycott affect the nonprofit sector? Major commercial brands, including Starbucks, Coca-Cola, Verizon, Unilever,… Read More

Why Our Summer Internship Program Matters to Us

Summer is here, and while organizations across the globe are adjusting their business practices to the “new normal,” college students are saddled with thinking about what this means for their future careers. There is no questioning the importance of summer internships for college students, which is why our… Read More

Should My Communications Team Be Using TikTok?

Update, Aug 3rd, 2020: We are following the current political discussions surrounding TikTok’s availability and usage in the United States. The platform remains, at this time, a popular social media tool among certain key audiences. The video-sharing social tool TikTok’s mission is simple: “to inspire creativity and bring joy.”… Read More

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