Nonprofits Can Learn From Commercial Brands

Guess what, commercial and nonprofit brands aren’t that different. What? Aren’t commercial brands all about selling things and making money? Sure, though nonprofits need similar things to commercial brands.   Let me examine the areas where nonprofit brands are both similar and where they are noticeably… Read More

Leveraging Personalization for Social Impact

Personalization is one of the most effective ways to increase website engagement. While we are used to experiencing it in the commercial sector, it’s also a powerful way for social sector organizations to increase engagement with key audiences. People are used to customized experiences from their interactions with… Read More

The Great Connecting: Interview with Jim Cashel

Jim Cashel, founder and chairman of Forum One, has a new book, The Great Connecting: The Emergence of Global Broadband, and How That Changes Everything. Forum One’s CEO, Chris Wolz, recently sat down with Jim to discuss the background of his new book and the implications… Read More

Immerse People in Your Brand Story Using Video

By 2022, a predicted 82% of all internet traffic will be the consumption of video content. How can your mission use video to create meaningful, positive change? There’s a reason film and on-demand shows are such massive industry. People love being immersed in a storytelling experience. Music, visuals,… Read More

Gaining Audience Insights to Increase Brand Effectiveness

With so many digital tools and ways to connect with your audience, it seems like a lost opportunity if you don’t spend a little time on getting to know them. Even basic audience insights allow you to better reach and engage your key stakeholders. It’s not news that knowing your… Read More

Implementing a ‘Recommended Content’ Feature on Your Website

A key part of your digital success lies in how well your website and applications offer engaging experiences to your audience. To ensure you are getting relevant and timely content to your users when they need it most, consider incorporating the ‘recommended content’ feature on your site. At… Read More

Forum One Wins 8 Communicator Awards

We are pleased to announce that Forum One has been recognized as a 2019 Communicator Awards winner in eight categories! The Communicator Awards honors excellence in innovation and creative work in marketing and communications. Organized by the Academy of Interactive & Visual Arts (AIVA),… Read More

Government Agencies to Shift Towards a CX Mindset

The drive towards government modernization has accelerated since the release of the 2017 President’s Management Agenda (PMA) highlighted it as a driver of improved performance overall. While this often translates to spending more on IT infrastructure overhauls and moving data to the cloud, it also includes a shift towards a… Read More

Federal Government Websites Need to Help Users Find Their Way

While many government services are run at the local and state level, most online users go to federal websites to find the information they need. USDA’s Food and Nutrition Service just launched their new site and making it easier for Americans to find what they need was a major priority. Read More

A New WIC Website Strategy to Meet Audience Needs

WIC programs across the nation provide essential services to low-income women and children to support them during pregnancy and early childhood years. Ensuring that these families are able to effectively access important information from their state’s WIC program is crucial. The Special Supplemental Nutrition Program… Read More