Museums and cultural institutions provide exceptional educational experiences that go beyond a single physical visit or online engagement. Their value starts in one place but continues long after a museum tour is over or an online exhibit is experienced. For this reason, museums and cultural institutions are rethinking, realigning, and creating new types of online and onsite activities to attract and engage different audiences who will continue to support and value them in the long term.

Forum One works with arts and culture organizations to harness these changes into effective digital solutions.

Integrated digital ecosystems

The technologies you use to manage your institution’s digital strategy — from your website to your ticketing system and contact database — are more than just the sum of their parts. They are defined by the practices and people you interact with every day, as well as the integration points between the tools you use and the systems you develop to manage your work. Together, they comprise your digital ecosystem and, if approached as a whole, can be one of the most effective ways to support your organization’s vision and goals. Forum One helps to answer and develop solutions for some of the most pertinent digital ecosystem questions:

• How do your current tools support your vision? Are they aligned to provide a consistent brand experience and unified voice?
• How does information flow throughout your institution? How can your digital ecosystem better support your internal workflows and operations?
• How do your audiences engage with your digital ecosystem? Where are the touchpoints? What are your audiences doing at these touchpoints? And how can your digital ecosystem be improved to provide a better user experience? 
• How are your systems managed? Is there a governance model in place to support your digital ecosystem? Do you have a roadmap for the future? Do you have the ability to address emerging needs as they arise?

Scaling data-informed decision making

Are you ready to execute data-informed strategies to increase engagement opportunities in-person and across your digital platforms? Forum One works collaboratively with museums and cultural institutions to entrench data and analytics best practices across the entire organization in order to effectively and efficiently make data-informed decisions. 

We help you forge a path forward that will allow for clearer data collection, reporting, and an overall understanding of how data and analytics can help your institution reach its goals.

Creating engaging opportunities

Over the past decade, arts and culture organizations have moved from passive experiences to active audience participation and interpretive engagement. With the massive expansion of technology and its extensive capabilities, these organizations have a real opportunity to enhance the visitor experience and provide internal teams with valuable data and audience insights.

Opportunities for innovation enhance the overall experience of in-person visits and create avenues for teams to learn more about their audiences and better serve them in an evolving digital landscape. Forum One focuses on digital interventions into the physical space that can be implemented today and on innovations that will ensure that your systems and practices prepare you to address the emerging needs of tomorrow.

Our cultural institution clients

• The Alliance for California Traditional Arts
• The American Jazz Museum
• Amon Carter Museum of American Art
• Anacostia Community Museum
• The Arkansas Museum of Fine Arts
• Bill & Melinda Gate Foundation Discovery Center
• The Frist Art Museum
• Minneapolis Institute of Art
• MIT Museum
• The National Endowment for the Humanities
• The National Endowment for the Arts
• The National Museum of American History
• National Gallery of Art
• Office of Digital Transformation
• Pacific Science Center
• Pew Center for Arts & Heritage
• Seattle Center
• Smithsonian American Women’s History Museum
• Smithsonian National Museum of Natural History
• Smithsonian African American Film Festival
• Smithsonian National Museum of African American History and Culture
• Smithsonian National Air & Space Museum
• Smithsonian National Zoological Park
• Smithsonian National Museum of the American Indian
• Smithsonian National Museum of the American Latino
• The Vilcek Foundation