Magnify Workshop: Ordinary moments that shape inclusive workplaces

To attend this workshop, you must have a ticket to the wider Magnify conference. Tickets for this workshop will be invald without purchasing both. Why is creating a…

ASAE MM&C Conference: Conversational Marketing for Associations

How Chatbots Increase Member Engagement Associations are being challenged to explore new member engagement channels, from recruiting new members, to providing value to existing members, and re-engaging those who have…

#MW21: Conversational Marketing: Can Chatbots Increase Engagement with Your Museum?

How-to Session This past year has challenged cultural institutions and museums to explore new engagement channels — from helping online users to more easily find what they are…

#MW21: How a Rebrand and Renovation Showed the Need for a New Digital Presence

Lightning Talk Beyond delighting visitors with accessible, inspiring, and ever-changing cultural experiences, the newly renamed Arkansas Museum of Fine Arts (formerly the Arkansas Arts Center) is a…

#MW21: The Cultural Institution as a Brand: A New Way of Thinking

How-to Session Viewing your organization from the lens of a strategic brand-building perspective allows cultural institutions to build strong, appealing consumer brands. In this session, we will explore…

#MW21: Creating Powerful Digital Campaigns That Engage and Inspire

Workshop Successful digital campaigns create the buzz you need to get awareness about your mission. They can kick start a movement, create brand ambassadors, and implement long-lasting change.

#21NTC Workshop: Unlearning White Dominant Culture: Creating Human-Centered Workplaces

Many organizations issued Diversity, Equity, and Inclusion Statements in 2020 in response to the killing of George Floyd. What does it look like for organizations, leaders, and staff to continue…

#21NTC: Optimizing Instead of Redesigning Your Website

During these uncertain times, a full website redesign may not be in the cards. So, what can you do now with your current website that will allow you to create…

#21NTC: Conversational Marketing: Using Chatbots to Support Your Nonprofit’s Mission

Research shows that the average conversion rate on a website is generally around ~1%, which means that a lot of the hard work that is put into creating good content…

Drupal GovCon 2020 – Real-World Example of Using the U.S. Web Design System

The EPA started using the U.S. Web Design System in 2016 to guide the look and feel of EPA.gov. During the migration to Drupal 8, we rebuilt the theme from…