ASAE MM&C Conference: The Digital Advertising Investment for Associations

Over the last few years, across the board communications and marketing teams are increasing their investment in digital advertising—from Google Ads to social media spend. For the nonprofit sector, while…

22NTC: Why Automation Is Essential to Your Digital Strategy

Automation has been around for many years, but it’s often one of those Catch 22 scenarios where it saves time in the long run of not creating one-off content and…

Improving Engagement with New Approaches & Technologies

The Mid-Atlantic Marketing Summit will be held live and in-person at the spectacular new Capital One Hall in Tysons, Virginia on November 10. In its tenth year, the annual summit…

Navigating Your Drupal 7 Upgrade

Drupal GovCon 2021, October 13th-15th Are you ready to upgrade your organization’s Drupal 7 website? Now is a great time to get this ball rolling, as well as an opportunity…

Magnify Workshop: Ordinary moments that shape inclusive workplaces

To attend this workshop, you must have a ticket to the wider Magnify conference. Tickets for this workshop will be invald without purchasing both. Why is creating a…

ASAE MM&C Conference: Conversational Marketing for Associations

How Chatbots Increase Member Engagement Associations are being challenged to explore new member engagement channels, from recruiting new members, to providing value to existing members, and re-engaging those who have…

#MW21: Conversational Marketing: Can Chatbots Increase Engagement with Your Museum?

How-to Session This past year has challenged cultural institutions and museums to explore new engagement channels — from helping online users to more easily find what they are…

#MW21: How a Rebrand and Renovation Showed the Need for a New Digital Presence

Lightning Talk Beyond delighting visitors with accessible, inspiring, and ever-changing cultural experiences, the newly renamed Arkansas Museum of Fine Arts (formerly the Arkansas Arts Center) is a…

#MW21: The Cultural Institution as a Brand: A New Way of Thinking

How-to Session Viewing your organization from the lens of a strategic brand-building perspective allows cultural institutions to build strong, appealing consumer brands. In this session, we will explore…

#MW21: Creating Powerful Digital Campaigns That Engage and Inspire

Workshop Successful digital campaigns create the buzz you need to get awareness about your mission. They can kick start a movement, create brand ambassadors, and implement long-lasting change.