Digital Communications Strategy
Whether you work for a nonprofit, foundation, association, or government agency, a well-constructed digital communications strategy is key to achieving impact.
A well-crafted strategy ensures that you are investing in the highest priority activities and advancing your organization’s mission.
But creating a solid communications strategy is easier said than done. It requires you to prioritize your audiences, say no to some tactics that might be trendy if they’re not the right fit for your organization and audiences, and, most importantly, get all your internal stakeholders on the same page.
Know your starting point
Before you craft your strategic plan, you need to be clear about the current state of your organization’s communications plans and strategies. What is your team already doing? What’s missing? What’s working and what’s not? The answers to these questions will inform you of your strengths and weaknesses and allow you to prioritize your resources and activities.
Have a unified vision
It is important to have leadership involved early and often. Make sure that all your key stakeholders are on the same page about your strategic direction. Their support, enthusiasm, and buy-in is essential to successful implementation.
Align organizational goals with communications goals
Remember: your digital communications strategy exists to help deliver on your organization’s overall goals. When determining communications goals, always be sure to have your organization’s goals in mind and think about what your team can do to help achieve the organization’s objectives.
Prioritize your audiences
Who are your audiences? What are they looking for? How should you prioritize them? Different audiences should be approached in different ways. The first step is to know your target audiences and their behavior. Forum One works with you to conduct in-depth audience research and develop effective outreach practices for each audience group.
Tell your story
Weave your organization’s narrative and value propositions using smart copy, stunning creative design, compelling video, and more. We help you develop the right voice and tone with the most relevant messages for different audience groups.
Whether you need to build a bigger and more impactful donor base, create a vibrant grassroots advocacy community, reach supporters around a major event, or raise awareness of an important issue, Forum One will create a tailored digital communications strategy that helps you get there.
Our Digital Communications Strategy Services include:
- Content strategy
- Creative strategy
- Competitive research
- Audience research
- Key Performance Indicators (KPI)
- Data and analytics
- Digital transformation
- Digital ecosystems
- Marketing automation
- CRM integration
- Virtual event strategy and management
- Digital brand experience
- Editorial calendars
- Email marketing