Breaking Down Data Silos: Analyzing Data Across Your Ecosystem

To truly make data-informed decisions in 2020, you need to be able to access all your data to effectively evaluate success. Like many mission-driven organizations, you may find that you…

How to Ensure Accessible Websites and Social Media

Websites are now the front lobbies of our organizations, and social media is fast supplanting the more traditional ways that our organizations connect with the public. Our research shows that…

Your 2020 Digital Strategy: Putting a Plan into Action

It’s almost 2020. New year, new plan, right? If you have a general digital strategy plan that you’re working from to ensure that you are covering your tactical outputs (e.g.,…

Service Design: Where Social Impact Meets Innovation

Service design in the commercial sector is an essential part of crafting clear, seamless, and positive experiences for consumers. It allows companies to improve the overall customer experience and create…

An Agile Approach to Data: How to Iterate While Breaking Down Your Data Silos

Both commercial and nonprofit organizations are juggling multiple robust data streams — whether it’s marketing data, operational data, or financial data. The biggest challenge is then to bring all of…

Finish 2019 Strong, and Set Yourself Up for Success in 2020

By most accounts, 2019 has been a busy year for you. From making sure your organization’s digital properties are content-rich and running smoothly, to running specific campaigns and outreach, and…

Bring a Strong Brand Narrative to Your Engagement Campaign

As a digital communicator, you are intimately familiar with the role of an engagement campaign as part of your overall strategy. But as you look at the numbers coming in,…

Data-Informed Design: Raising Your Organization’s Design Voice

Data-informed design — the development and use of hard evidence to support design decisions — can be a powerful way to speak to stakeholders in ways they can…

Tackling Government Modernization

Digital modernization enables agencies to interact with citizens, increase efficiency, and measure performance in unprecedented ways. But for many agencies, modernization is daunting. Modernization can help you transform…

Accessibility and Design: Create the Best Online Experience

You may have heard of the benefits of accessibility or know you need to prioritize it in your work. But you’re a little confused on what that means…