Category Archive: Uncategorized

Celebrate International Women’s Day 2021

During Women’s History Month, we are excited to celebrate International Women’s Day on March 8, 2021. This year’s theme is #ChooseToChallenge because a challenged world is an alert world. Individually, we’re all responsible for our own thoughts and actions, but we can choose to challenge and… Read More

Communications Lessons Learned in 2020

2020 was an intense year. In 2021, people all around the globe are still trying to adapt to how to work and their personal lives. Organizations are working to find the best ways to move forward while supporting their staff and their stakeholders. Things are still changing and 2021 will… Read More

Transformation Design Can Help You Make a Bigger Impact

You’ve probably heard of user experience design, product design, maybe even service design—but have you heard of transformation design? If the principles of human-centered design excite you, transformation design can help you make a bigger impact.  What is transformation design? The term “Transformation Design” was coined in 2004 by RED,… Read More

Managing Your Brand During a Crisis

Crises present challenges in successfully managing a mission-driven brand. A crisis is caused by a major, though temporary change, and preparing your organization will help you position yourself to manage through the crisis instead of managing the crisis itself. A nonprofit also needs to be a good steward of their… Read More

Developing a Social Media Crisis Plan

Social media crises are inevitable, so your organization needs a plan. Deciding who does what and when ahead of time provides you with the best chance of navigating any crisis for both your organization’s and audiences’ benefit. Responding to mentions, comments, and questions on social media… Read More

Determining the Quality of Your Data Collection Processes

Looking at your data as a means of decluttering chaos is a sensible thing to do. Fact-driven decisions based on data analysis is what most organizations strive for in our digital age—if not entirely—at least to support some core aspects of a business. Determining your data quality to inform decision-making… Read More

Make Time for a Crisis Communications Plan

Crisis communications isn’t just about an organization saving face as the result of a scandal. Crisis communication tactics are important in any situation that has a severe impact on an organization. The best time for your organization to have a robust crisis communications plan in place is before a crisis… Read More

Make Informed Decisions through Measurement and Analytics

As people across the globe continue to face the challenges brought by frequent uncertainty, we look to data to make informed decisions through measurement and analytics. Mission-driven organizations can make decisions using a human-centric approach that incorporates a comprehensive data platform to advance their initiatives and prioritize how they use… Read More

Launching a Network of Coronavirus Contact Tracers

Two weeks into the pandemic of 2020, I started out on my usual morning jog. I found maintaining the regular ritual kept me in the right state of mind to tackle the challenge of taking care of two small children at home while keeping up my full-time job. Climbing to… Read More

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