The Elements of a Persona

A persona is a research-based document that describes a typical person from one of your key audiences. A persona typically starts with assumptions you have about your audiences and is solidified by research with members of your key audiences. The persona itself summarizes your research findings into one… Read More

Does It Still Makes Sense to Migrate from D7 to D8? Yes.

Drupal 9 is set to arrive in June 2020. With just over six months left before the new version comes out, a lot of organizations are wondering if they should simply wait and go from Drupal 7 to Drupal 9. While it may seem like waiting is best, there are… Read More

The Infinite Life of Your Brand Narrative

In branding, we talk a lot about stories and narratives. We hear people say things like, “use storytelling to increase engagement” or, “make sure you control your brand narrative.” But we aren’t always clear on what we mean between the two. A story is something of a finite nature, comprising… Read More

How to Write a Great RFP

We detail here our best practices for great RFPs that will help you find and select the right partner agency for your digital needs! We also strongly urge that you consider doing an RFI prior to your RFP. At Forum One, we have a lot of experience on both… Read More

Editorial Calendars: The Project Manager of Content Strategy

Here you are: you’ve done a content audit, you’ve developed a voice and tone, and you’ve posted the best content on your site. But when it comes to a successful content strategy, your work has just begun. Ensuring that your content is fresh and relevant is as important as every other step… Read More

The RFI: A Good First Step Before Your Next RFP

Digital projects are often based on the release of an organization’s Request for Proposals (RFP) that outlines the project goals, needs, and requirements. While this is a good way to elicit detailed responses, another effective approach is to first launch a Request for Information (RFI), which allows you to get… Read More

What Association Members Want

Are your digital content and experiences generating the member engagement you want in return? Take your association to the next level by focusing on what your members want and need.  According to a 2019 membership performance benchmark report, only 34… Read More

Addressing Web Starter Kit Pain Points

Building a website from scratch can be done in many ways, some of which are long and repetitious, others that make use of templates and clever shortcuts. Forum One uses generator-web-starter to stand new websites up in a sleek and reliable way. However, as technology gives us new and better ways… Read More

Five Ways to Increase Online Donations

Nonprofits rely on a variety of funding sources to drive their initiatives. In some cases, it’s from foundation or government grants. In others, it’s individual donations and major gifts. For those that depend on the latter, deliberate digital fundraising strategies can help increase donations and expand support. Fact: people who… Read More

Taking the Stress Out of Your Launch, Part 2: the Launch Phase

This is a two-part blog series focused on helping you feel confident and ready for your next website launch. “Part 1: Before You Even Get Started” explores the pre-planning phase, while “Part 2: The Launch Phase” tackles the immediate phases of the launch. Read More