Category Archive: Uncategorized

Vote For Our #20NTC Sessions in Baltimore

We’re already bubbling with excitement for the 2020 Nonprofit Technology Conference. Vote for your favorite sessions today — the deadline is August 30th! (To vote, simply ‘favorite’ each individual session. Easy peasy!) Next year’s Nonprofit Technology Conference (NTC) is set to take place… Read More

Make People LOVE Your Brand: The Jack and Rose Story

As she stood on the bow of the rushing Titanic with the wind blowing in her hair, Jack stood behind her as if to represent the confidence she desperately craved for herself. In a moment that would drive most people to panic, instead she proclaimed: “I am flying.”… Read More

The Benefits of a Flat-File CMS: Management, Performance, Security

A flat-file CMS is a file-based content management system (CMS) that stores files and data in text files and folders rather than a database. The advantages for a relatively-simple website — such as a microsite or short-term, high-traffic campaign site —  is that it provides you with an easy-to-use site… Read More

Influencer Marketing for Nonprofits

Influencer marketing is quickly becoming a key component of digital strategies in the commercial sector, but what does that mean for nonprofits? How can you leverage influencer marketing tactics to reach and engage with the people that matter most for your mission?  Influencer marketing is a way to… Read More

How to Move Up on the Data Maturity Scale

Identifying where your team or organization is in terms of using your data to achieve your goals allows you to understand your organization’s data maturity. What are you able to show with your data? How does data impact your business processes or goals? Everyone has data. Some organizations… Read More

Don’t Skip a Step: Use Checklists to Produce More Powerful Content

If you’re like any other mission-driven organization in this day and age, you probably have a lot of people building and designing content. There’s always a want or need for a dedicated person to handle tasks such as copy editing, writing, designing, and developing, but it’s not always realistic to… Read More

“Alexa: What can you do for my nonprofit?”

Virtual assistants are a powerful tool to gain legitimacy and strategic advantage. Virtual assistants such as Amazon’s Alexa or Google’s Home are becoming extraordinary allies for many nonprofit organizations in their quest to elevate public awareness of their causes. And this is not simply a minor contribution of… Read More

A/B Testing Your Email Marketing

We often hear, and we inherently know, that when it comes to email marketing, A/B testing is incredibly important. So much so that most mainstream email marketing software platforms have A/B testing functionalities embedded directly so that it’s that much easier to do.  A/B testing, also known as… Read More

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