Engaging Your Audience Through Smart Content Marketing

Content marketing is the creation and distribution of useful, valuable, and consistent content. Online content marketing can come in the form of blogs, email, social media, and longform content, such as original research and whitepapers. The goal is to build a deeper level of engagement by speaking to… Read More

An Accessibility & Inclusion Checklist for Virtual Events

As in-person events have had to shift to virtual events this year, the silver lining has been that they’ve opened up the opportunity for events to be more accessible to more people, where travel, time, and related expenses aren’t a barrier to participation. That being said, virtual events do require… Read More

How to Choose Diverse and Inclusive Photos

Selecting photos for your brand in a deliberate and thoughtful way makes your organization more inclusive. It also has the power to make our culture more equitable for everyone. This post was originally written in 2019 by Acacia Betancourt, a DC-area Creative Director, and former Forum One staff member. Photographs… Read More

Building Impact Opportunity Statements

In Forum One’s recent webinar on measuring impact, we shared how we define and approach impact and broke down a winning recipe for building impact opportunity statements. We also discussed the challenges of measuring impact and how to overcome them. While tackling the challenges involved with impact, it’s… Read More

Overcome the Challenge of Defining Impact

Defining and measuring impact is a tough nut to crack. In addition to thinking about “mushy” or qualitative complex concepts, the mission-driven industry has no set rules, so approaches and terminology can differ majorly from one organization to another, making communication and collaboration more difficult. In our recent webinar, “Measuring… Read More

Why You Should Measure Impact in Addition to Outcomes

It can be difficult to measure the impact of your work, particularly when you are unclear about what impact means to your organization. Often, there is confusion between the outcomes of a particular process and the ultimate impact that the outcomes have on the world. To understand how outputs are… Read More

Essential Components of a Foundation’s Digital Strategy

Foundations face unique communications challenges—from amplifying the voices and work of their grantees, to advancing their overall mission and goals. To effectively address these challenges, the following five areas are essential components of a foundation’s digital strategy.  To address the biggest challenges that arise within each component, we’ve provided five… Read More

Forum One Wins 7 WebAwards

We are excited to announce that Forum One has been recognized as a 2021 WebAwards winner of seven awards in six different categories!  Now in its 17th year, the WebAwards are the longest-running annual website award competition dedicated to naming the best websites in 96 industries while setting the… Read More

Digital Platforms for Greater Impact: Examples for Foundations

Foundations can make greater progress on addressing critical social issues by using digital platforms to elevate the work and success of the many players in their sector. Let’s look at a number of shining stars who are doing this really well. Foundations are in the business of making… Read More

Essential Strategies for Your Foundation’s Next Website Redesign

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. Your foundation’s website is the entry point for the majority of your audiences,… Read More