Feeling Thankful at Forum One

As we enter Thanksgiving week, I reminisce on what I’m thankful for at Forum One. It’s been over 18 years since I first started at Forum One and I’ve seen the company grow in many ways, including annual revenue, from 20 employees to 140, from one remote employee to over… Read More

What Behavioral Science Has to Do with Your Communications Strategy

Behavioral science—which encompasses the fields of psychology, sociology, and behavioral economics—is getting a lot of attention these days.  Private, public, and nonprofit organizations are seeing that the more they invest time and resources into their communications, the more likely they are to create impact and inspire real behavioral change.  Behavioral… Read More

End-of-Year Reporting: How Are You Collecting and Packaging Your Data?

A key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. As you get started on sifting through your data reports and action items completed this year, carefully consider how you are… Read More

Engaging Your Audience Through Smart Content Marketing

Content marketing is the creation and distribution of useful, valuable, and consistent content. Online content marketing can come in the form of blogs, email, social media, and longform content, such as original research and whitepapers. The goal is to build a deeper level of engagement by speaking to… Read More

An Accessibility & Inclusion Checklist for Virtual Events

As in-person events have had to shift to virtual events this year, the silver lining has been that they’ve opened up the opportunity for events to be more accessible to more people, where travel, time, and related expenses aren’t a barrier to participation. That being said, virtual events do require… Read More

How to Choose Diverse and Inclusive Photos

Selecting photos for your brand in a deliberate and thoughtful way makes your organization more inclusive. It also has the power to make our culture more equitable for everyone. This post was originally written in 2019 by Acacia Betancourt, a DC-area Creative Director, and former Forum One staff member. Photographs… Read More

Building Impact Opportunity Statements

In Forum One’s recent webinar on measuring impact, we shared how we define and approach impact and broke down a winning recipe for building impact opportunity statements. We also discussed the challenges of measuring impact and how to overcome them. While tackling the challenges involved with impact, it’s… Read More

Overcome the Challenge of Defining Impact

Defining and measuring impact is a tough nut to crack. In addition to thinking about “mushy” or qualitative complex concepts, the mission-driven industry has no set rules, so approaches and terminology can differ majorly from one organization to another, making communication and collaboration more difficult. In our recent webinar, “Measuring… Read More

Why You Should Measure Impact in Addition to Outcomes

It can be difficult to measure the impact of your work, particularly when you are unclear about what impact means to your organization. Often, there is confusion between the outcomes of a particular process and the ultimate impact that the outcomes have on the world. To understand how outputs are… Read More

Essential Components of a Foundation’s Digital Strategy

Foundations face unique communications challenges—from amplifying the voices and work of their grantees, to advancing their overall mission and goals. To effectively address these challenges, the following five areas are essential components of a foundation’s digital strategy.  To address the biggest challenges that arise within each component, we’ve provided five… Read More